Marketing & Ops Resource Center

Marketing & Ops Executive Commentary

  • Guest Series Article 3: Winning The New Consumer - The Merchandising Perspective Guest Series Article 3: Winning The New Consumer - The Merchandising Perspective

    In the "new economy" the consumer demand for products has changed, with the consumer seeking value focused more on need vs. want. The retailer has experienced this shift through sales and profit margin slippage, and has detailed the impact through scanner data analysis of its key categories and shopper data analysis of their lower average basket sizes. The supplier has a view to this through its market share slippage, due to the shift towards more private label and value brand sales. Both the retailer and the supplier have worked to address this shift through promotion, with both sides of the desk increasing their promotion levels to record high percentages of promoted sales to non-promoted sales. By Robert Dyer, President - Dyer & Associates, LLC

  • Winning The New Consumer - The Merchandising Perspective Winning The New Consumer - The Merchandising Perspective

    In the "new economy" the consumer demand for products has changed, with the consumer seeking value focused more on need vs. want. The retailer has experienced this shift through sales and profit margin slippage, and has detailed the impact through scanner data analysis of its key categories and shopper data analysis of their lower average basket sizes. The supplier has a view to this through its market share slippage, due to the shift towards more private label and value brand sales. Both the retailer and the supplier have worked to address this shift through promotion, with both sides of the desk increasing their promotion levels to record high percentages of promoted sales to non-promoted sales. By Robert Dyer, President - Dyer & Associates, LLC

  • Reduce Costs And Build Customer Loyalty Reduce Costs And Build Customer Loyalty

    Retailers of all sizes can benefit from new ways to control costs, especially in today's challenging economic times. Having a payments strategy that capitalizes on sales opportunities, reduces overall costs and builds customer loyalty is an important factor for success.

  • Selling Over Social Media
  • What's In Store For Retailers: Mobile Retail
  • Save Money And Improve Customer Service
  • Employee Communication In Recessionary Times
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Retail Industry Podcasts

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Retail Industry Videos

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Retail Industry Partners And Events

 

NRF-The Big Show 01/10/2010 - 01/14/2010 New York City
eTail 2010 02/22/2010 - 02/25/2010 Palm Springs, VA

Digital Signage Expo

02/23/2010 - 02/25/2010 Las Vegas
RILA LP, Auditing &Safety 05/02/2010 - 05/05/2010 Dallas
Kioskcom 04/14/2010 - 04/15/2010 Las Vegas
FMI Marketechnics 05/10/2010 - 05/13/2010 Las Vegas
NRF Loss Prevention 06/14/2010 - 06/16/2010 Atlanta
RILA Logistics Conference 02/21/2010 - 02/24/2010 Orlando