The holidays will soon be upon us. The time is now to start gathering permission and engaging your customers in high value relationships. Every second wasted could potentially be a customer defected to your competition. Utilize these 10 steps to build stronger, longer-lasting relationships throughout the holiday season and beyond.
Create an integrated marketing campaign that will engage your customers through the channels of their choice at a time when it is most relevant for them. For instance, send text alerts and email messages during what your data shows are peak opening times.
Remember that you have more than one type of customer, even within a single family, and you will generate increased effectiveness and revenue if you speak directly to their individual needs. For example, email and mobile marketing are great vehicles for offering promotions such as free shipping or time-sensitive discounts. Teens may respond well to branding campaigns, while moms might be attracted to BOGO (buy one, get one free or half off) sales. Your online customers may be drawn to your extensive product line, top-notch service or fast delivery. Understand your customers' attitudes, lifestyles and behaviors, and maximize their needs in your message and in the channels you use.
About SmartReply This year, SmartReply will make our 1 billionth consumer contact on behalf of retail marketers. That's 1 billion relevant, targeted, and compelling messages. But at Smartreply, we're not measuring our success in volume; we measure success in the strength of our client's results. That's what makes SmartReply different — we concentrate all our resources on delivering the most relevant message, at the most appropriate instant, across the most appreciated channel for each consumer. For more information please visit http://www.smartreply.com/.
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